Growth marketer focused on demand generation, performance and building better funnels.
I like figuring out where growth gets stuck, acquisition, conversion, lifecycle, positioning or the handover to Sales and then actually fixing it. I've worked across paid acquisition, CRO, CRM, SEO, customer journeys and marketing strategy, managing €650K+ annual marketing budgets and leading marketing in a multi-brand environment.
Outside of work, I’m usually playing tennis or at the gym, learning to kitesurf, snowboarding in winter whenever I get the chance, cooking something unnecessarily elaborate, or finding an excuse to travel somewhere.
- Going deeper into funnel analytics and measurement
- Experimenting with AI in research, analysis and execution
- Building my own portfolio and sharpening how I present my work
- Exploring international B2B SaaS and growth opportunities
- On the lookout for a new career opportunity
