WhyPost is a fully autonomous content factory. 10 cron jobs. 5 AI agents. Posts every day to Instagram, TikTok, and YouTube. Zero Anthropic API costs — uses Claude Pro CLI as a subprocess, not the API.
WhyPost uses Claude Code CLI — the same $20/month Claude Pro subscription you already have — invoked headlessly as a subprocess. No API key. No per-token billing. The same intelligence at zero marginal cost. This is the core insight that makes the whole system economically viable.
10 cron jobs fire every morning without you touching anything. The pipeline executes, posts go live, performance gets logged. You check your analytics after the fact.
One script becomes three formats — a vertical Instagram Story, a YouTube Short, and a TikTok — each optimized for that platform's algorithm, aspect ratio, and caption style.
Remotion renders word-by-word karaoke captions synced to the millisecond. Not burned-in subtitles. Proper motion-graphics captions that match the audio beat for beat.
Five separate agents, each specialized, each independent. EXEL mines ideas. Script Writer writes. CLACK renders. Publisher posts. Calendar plans. Each one upgradeable without touching the others.
| Time | Cron job | What happens |
|---|---|---|
| 09:00 | exel_scan |
EXEL crawls Reddit for viral topics in the last 24h |
| 09:01 | exel_score |
Topics scored by engagement + trend velocity |
| 09:03 | script_write |
Script Writer generates a 47-second platform-optimized script via Claude CLI |
| 09:05 | script_review |
Script reviewed for hook density and B-roll cue placement |
| 09:06 | clack_render |
CLACK Director renders karaoke video in Remotion at 120fps |
| 09:10 | clack_encode |
FFmpeg encodes separate files for IG, TikTok, YouTube specs |
| 09:12 | quality_gate |
Quality check — rejects below 90% score, re-queues |
| 09:13 | publish_ig |
Publisher uploads to Instagram with caption + hashtags |
| 09:13 | publish_tiktok |
Publisher uploads to TikTok with trending audio hook |
| 09:14 | publish_yt |
Publisher uploads to YouTube Shorts with SEO title |
| 09:15 | calendar_log |
Calendar Agent logs performance, updates weekly queue |
EXEL (idea engine) → Script Writer → CLACK Director → Publisher → Calendar Agent
↑ ↓
Reddit + trends IG · TikTok · YouTube
| Agent | Role |
|---|---|
| EXEL | Crawls Reddit, scores topics by viral potential, queues the winner |
| Script Writer | Claude Pro CLI writes 45–60s scripts with hook analysis and B-roll cues |
| CLACK Director | Remotion renders karaoke video + FFmpeg encodes per-platform |
| Publisher | Quality gate + uploads to IG/TikTok/YouTube with metadata |
| Calendar Agent | Logs performance, plans the week, manages the queue backlog |
| Buffer / Hootsuite | Hiring a content team | ChatGPT plugins | WhyPost | |
|---|---|---|---|---|
| Cost | $15–$120/mo | $3k–$8k/mo | ~$20/mo API | $0 extra (Claude Pro) |
| Video production | No | Yes | No | Yes — karaoke engine |
| Fully automated | Scheduling only | No | No | Yes — 10 cron jobs |
| Local / private | No (cloud) | No | No | Yes — runs on your Mac |
| Customizable | Limited | Yes | Limited | Fully open source |
- 10 cron jobs active — posts every day without manual intervention
- Remotion karaoke engine — word-level captions synced to the millisecond
- Mission Control — React dashboard, 7 pages, real-time pipeline visibility
- B-roll automatic — Pexels + Pixabay fallback, selected by topic relevance
- Multi-platform — format and metadata optimized per channel
- Zero Anthropic API costs — Claude Code CLI (
claude --print), not the API - Performance memory — SQLite tracks what performs, EXEL weights future topics accordingly
- Backend: Python + Flask on
:5174 - Frontend: React + Vite (Mission Control, 7 pages)
- Video: Remotion + FFmpeg
- AI: Claude Code CLI · Gemini Flash · Groq
- Storage: SQLite + JSON queue (local)
- Scheduling: crontab macOS (10 jobs)
git clone https://github.com/OfficialWhyEd/WhyPost
cd WhyPost
python3 -m venv venv && source venv/bin/activate
pip install -r requirements.txt
cd web && npm install && cd ..
cp .env.example .env
# Edit .env: IG_ACCESS_TOKEN, TT_ACCESS_TOKEN, PEXELS_API_KEY
# Install cron jobs
bash setup_cron.sh
# Start manually (cron runs automatically at 9am)
python3 server/app.py &
cd web && npm run devWhyPost/
├── agents/ # EXEL, ScriptWriter, CLACK, Publisher, Calendar
├── server/ # Flask API + routes
├── web/ # React Mission Control (7 pages)
├── remotion/ # Karaoke video templates
├── prompts/ # System prompts for each agent
├── data/ # SQLite DB, queue, state
├── scripts/ # Utilities
└── setup_cron.sh # Installs all 10 cron jobs
If WhyPost is useful to you, share it where it belongs:
- Discord: discord.gg/cQQckfnN — show what your pipeline is producing
- Instagram: instagram.com/whyed.music — tag @whyed.music
- Reddit: r/automation · r/LocalLLaMA · r/Python
WhyPost is open source and built to be extended. Each agent is a standalone Python module — drop in a new one, wire it to the Flask API, add a cron entry.
Good first contributions:
- New platform integrations (Pinterest, LinkedIn)
- Additional Remotion video templates
- EXEL scoring improvements (YouTube trending, Twitter/X)
- Mission Control UI enhancements
Open an issue or a PR. The pipeline runs every day either way.
Built by @whyed · macOS · local-first · no Anthropic API key needed